Utilizing data to get more leads and turn them into potential buyers via rich and personalized experiences has become every marketer's priority in the ever-evolving digital landscape. Just as it stays on the top of your marketing to-do…
Read More...

Outdoor advertising is constantly fueled by advanced technologies. From simple and stagnant OOH ads, we have OOH ads powered by augmented reality; they are more interactive, captivating, and easy to share on social media as well. With the…
Read More...

How can marketers use better methodologies to plan and craft more meaningful customer interactions and customer journeys? Read the latest in marketing and CX from this weekly martech highlight: __________ MarTech Quote-of-the-Week! CX…
Read More...

In today’s digital-dominant world staying up to date without the assistance of technology is not possible. When you are writing a piece of content you can imagine the number of tasks that need to be executed before the content is posted.…
Read More...

Blockchain is undoubtedly one of the hottest technologies of the last decade and is making rapid strides to emerge as the technology to look forward to in the coming years. The common mistake that most individuals make is confusing…
Read More...

Amid the global big tech layoffs that have been a consistent feature in the tech market, something that is in part being attributed to a global recession and fall in customer sentiment and demand, marketers and sales people as well as every…
Read More...

Elon Musk has finally taken over Twitter and it led to so many reactions from different people around the world. On April 4 Elon Musk was trending all over Twitter and not just because he is the world’s richest and most influential…
Read More...

Should you prioritize your marketing efforts with more email campaigns? Or should social media overtake other channels and priorities? Find out what the experts think in this weekly martech highlight: _________ MarTech…
Read More...

What is a marketer’s foremost challenge? Sometimes; its generating strong and qualified leads. Every modern marketing team will likely agree. According to a HubSpot report, 61% of seasoned marketing believe that they find it hard to…
Read More...

Video games - Honestly, they are not a thing of the past, they have just evolved into something more impactful and immersive. The evolution of video games has zapped the world. You may not find conventional gaming consoles and arcade games…
Read More...

A recent Billboard and the Outdoor Advertising market report by Absolute provides insightful details on the state of its global development, as well as possibilities and difficulties that may arise in the near future, based on data that has…
Read More...

It is possible to get pessimistic about the state of the planet after reading current climate and weather headlines, but it would be unwise to disregard global scientists' increasingly frantic cautions that there is still grounds for…
Read More...

A not so dated 2022 report once established that over 80% of B2B brands find success with influencer marketing campaigns. A well run influencer marketing campaign can also contribute to increased ROI and revenue: two important facets of any…
Read More...

What can marketers do to future-proof their events? And how can modern-day advertisers drive more ad revenue from their online initiatives? Catch more tips and best practices from this weekly highlight: _________ MarTech…
Read More...

In the marketing mix, a customer’s journey with a brand is quintessential. When we talk about product experience, it is also a customer journey that is taking place within the product itself. The journey initiates with the first login…
Read More...

In the field of information technology, blockchain is a technology which has emerged as a very promising element. It's a type of public ledger that can be viewed by several parties which have a part in the transaction and serves as a…
Read More...

Artificial intelligence has already changed the way businesses communicate with customers and how marketing plans are implemented. It's impossible to forecast what the future holds in such a fast-changing world, but there are some things as…
Read More...

Google Analytics is one of the best marketing analytics tools, mainly providing valuable information about how site visitors behave. The issue is figuring out how to use this complicated platform and put that data to good use. Continue…
Read More...

From Rollworks' latest integration to Talkwalker's and Khoros's latest social media trend report: catch the latest marketing and martech highlights: ________ MarTech Quote-of-the-Week! The right mindset is also a very important…
Read More...

Every B2B marketer today is buzzing around the concept of Core Web Vitals. What are these Core Web Vitals? And how would it affect a B2B business? Let us dig in to find. In modern SEO marketing, Core Web Vitals or CWV is an important…
Read More...