Many technology solutions exist to measure and optimize platform-specific and channel-specific marketing ROI and according to Nielsen’s fifth Annual Marketing Report, Era of Alignment, 64% of global marketers feel confident in their ability…
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Fragmentation and friction are silent killers in the digital ad space, creating barriers to creativity and impact. Adnami CEO Simon Kvist Gaulshøj is determined to defeat both: How is fragmentation a concern for publishers: Well, the…
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In a world saturated by digital communication, cutting through the noise is not an easy feat. When it comes to email marketing, we tend to look closely at understanding our customers to reveal what might captivate their attention. However,…
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This holiday season, with the pandemic increasingly in the rearview mirror for many, marketers have a whole new set of nuanced challenges to navigate. Around the world, people are bracing for a recession, managing rising inflation and…
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The third-party cookie is crumbling. Even as Google opts to delay the cookiepocolypse, one thing is certain — brands need to rethink how they connect with their audiences. Don’t let data depreciation fool you either! As Forrester…
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In this period of economic volatility and rapidly changing markets, one perhaps surprising way to bolster a business can be through better data sharing within the organization. In fact, better inter-organizational data sharing can boost…
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With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is…
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For your webinar to become a runaway success, it’s crucial to prepare ahead. It means putting in place a professional audio-visual setup for your webinar activities. There’s a whole host of options and tools at your disposal for webinar…
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Building brand loyalty is critical to business success, particularly during times of economic uncertainty and dipping revenues (62.7% of small business owners say their profits have declined due to this inflation and an uncertain market) -…
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With the technology sector on track to exceed $5.3 trillion by the end of 2022, competition is fierce, causing innovation cycles to occur at an increasingly rapid pace and creating a feeding frenzy among tech players to out-acquire and…
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In the APAC region, there’s a strong appetite for loyalty programs among consumers. According to Mordor Intelligence, 92% of customers are more enticed to shop where a loyalty program is part of the offering. And for brands, the economic…
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When executed effectively, webinars offer value to marketers and audiences alike. Webinars play a significant role in demand generation, with 53% of marketers saying webinars generate the most qualified leads of any content format in their…
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The economic rollercoaster of the past few years has presented new challenges for small and mid-sized businesses. Businesses are being impacted by adverse economic conditions in various ways, from supply chain challenges to decreases in…
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We make brands highkey famous. That’s the five-word elevator pitch we give our prospective clients when asked what HighKey is all about. Whenever I make this pitch, there are two inevitable questions that follow: how do we make brands…
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As the competition for consumer attention continues to heat up, marketers are pushed to elevate their brand positioning through newer, more appealing methods. Performance marketing is one unique and strategic way to reach customers outside…
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2.5 quintillion bytes of data are created every day by users all over the world. Data can show how many people are viewing your site, demographic information on users, and even which aspects of your site visitors are spending time on. This…
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Expectations for digital marketers have never been higher. As the pandemic pushed customer engagement online, the byproduct is that this has also increased the level of saturation within the programmatic and search ecosystems. Brands, and…
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The Video Privacy Protection Act (VPPA) is on the industry’s lips right now, and for good reason. Knowing what this 34 year old law means in the context of the fast growing streaming TV marketplace is a genuine cause to hit the “pause”…
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Influencer marketing has skyrocketed in popularity as an advertising channel. The creator market is estimated to reach $104 billion this year, with influencer marketing expected to grow just over $16 billion. With more than 68% of…
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If you own a business, the bottom line is you sell a product or service and are looking to drive revenue. When marketing that product/service, you are looking for ROI on your marketing or customer experience dollars spent. You also offer…
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