By 2022, 87% of all digital ads budgets in Asia were spent on programmatic ads. This article is a must-read to ensure that your brand takes full advantage of it By 2023, it is expected that more than 90% of the industry will use…
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With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is…
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Company expands to address unmet needs of non-engineers Freshpaint, a Y Combinator-backed company that enables businesses to capture and activate customer data across hundreds of integrations like Google Analytics,…
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In the APAC region, there’s a strong appetite for loyalty programs among consumers. According to Mordor Intelligence, 92% of customers are more enticed to shop where a loyalty program is part of the offering. And for brands, the economic…
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Expanded suite of intent data empowers marketers to better target prospects – down to the contact level – to efficiently turn them into buyers Contentgine announced that it has entered into an agreement with Dun & Bradstreet Holdings,…
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Acxiom’s Data Enhancement for the Customer Data Platform app enables customers to accelerate their digital transformation journeys and extend the full power of Salesforce Marketing Cloud CDP Acxiom, the customer intelligence company whose…
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Segment’s market share leading, HIPAA-eligible customer data platform enables healthcare organizations to move from transactional to relationship based care that can improve patient engagement and health outcomes Twilio, the customer…
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Megan McDonagh and Seema Kumar join seasoned executive leadership team to drive company's growth and people strategy Amperity, the leading customer data platform (CDP) for enterprise consumer brands, announced the hiring of Seema Kumar as…
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Holiday kit to provide time-sensitive, no-cost resources to stay safe online during the holiday season KnowBe4, the provider of the world's largest security awareness training and simulated phishing platform, announced it released an…
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What happens when the global leaders in CXM and CRM work together. There are a lot of acronyms out there for the technology and processes that brands use to manage the most important aspect of their business - their customers. Two of the…
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Update contains nine major updates for Mapp Cloud CDP now fully integrates with the Shopify eCommerce platform, enhancing the Mapp Intelligence feature with AI-based revenue monitoring combined with improved date selection…
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Seacrist will lead Lytics efforts to take on a larger share of the CDP market as the company accelerates its “Composable” product strategy Lytics, the next generation customer data platform (CDP), announces that Jeff Seacrist has been…
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If you own a business, the bottom line is you sell a product or service and are looking to drive revenue. When marketing that product/service, you are looking for ROI on your marketing or customer experience dollars spent. You also offer…
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Annual list recognizes top executives who are building direct-to-consumer muscle at incumbent brands BlueConic, the world’s leading pure-play customer data platform (CDP), would like to formally congratulate those who made The Lead’s…
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Combining data warehouse ingestion with robust data quality protections and rich predictions provides data teams with unmatched activation capabilities. mParticle, a Customer Data Platform, announced that it is expanding its catalog of…
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Majority of marketers are navigating costly data wastage and considerable budget cuts in efforts to reach target customers Treasure Data, an award-winning enterprise customer data platform (CDP) provider, unveiled the results of a…
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New Features Include A Full CDP, Automated Merchandising, Machine Learning And Marketing Automation To Increase Sales, Conversion And Profitability Nogin , a leading provider of innovative Commerce-as-a-Service (CaaS) technology, launched…
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Treasure Data, an award-winning enterprise customer data platform (CDP), announced an integration with Amazon Marketing Cloud, a clean room solution by Amazon Ads, to help advertisers better understand audience segments, advertising…
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Conductor, Lytics CDI, delivers a UX data managers can use to connect, control, and manage data; the final component of company’s vision for a Composable CDP Lytics, a next generation customer data platform (CDP), announces the launch of…
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15 AI models enable business leaders to personalize customer interactions in their industry Oracle CloudWorld -- To help organizations across different industries create more precise customer engagements, Oracle has added 15 baseline…
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