With the technology sector on track to exceed $5.3 trillion by the end of 2022, competition is fierce, causing innovation cycles to occur at an increasingly rapid pace and creating a feeding frenzy among tech players to out-acquire and…
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Creatio has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio Creatio, a global vendor of one platform to automate workflows and CRM with no-code…
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Seasoned tech executives bring passion to current business momentum Contentful, the leading composable content platform for digital-first business, announced that it has strengthened its executive team with the additions of Jason Holmes as…
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Increased Integrations Will Enable Clients and Customers to Provide More In-Depth Services and Improve Customer Experience SmartBug Media — a leading Intelligent Inbound marketing agency that assists B2B businesses, B2C organizations and…
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New Research Shows a 222% Increase in Customer Acquisition Costs Puts Renewed Focus on E-Commerce Profitability and Repeat Sales SimplicityDX, the edge experience company, announced new research showing that escalating customer…
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More than 30 million brands, businesses, artists, publishers and agencies can now embed typeforms directly within Linktree to grow and engage their audiences Typeform, a conversational interaction platform, has announced a new app…
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Users who visit your website or social media account become part of your online traffic. Therefore, segmenting the kind and amount of traffic that a website receives can determine the company's stance in terms of online presence and…
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Next5 Founder Bryan Ware to Join LookingGlass as Chief Executive Officer LookingGlass Cyber Solutions, the leader in actionable threat intelligence, will acquire Next5, a business intelligence and strategic advisory firm focused on…
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Global Partnership Leverages Digital Turbine's One-Stop Platform for App Distribution, Audience Development and In-App Monetization  Digital Turbine, Inc. and AccuWeather, the proven leader in weather forecast accuracy, today announced a…
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Welcome to the era of live streaming. Live streaming has been with us for a while but it’s fair to say the pandemic pushed it to a whole new level. With in-person events cancelled overnight and fluctuating restrictions, brands were…
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Acquisition strengthens Gupshup’s AI-powered conversational solutions for Ecommerce, Retail and Consumer Goods industries Gupshup, a global leader in conversational engagement, announced today the acquisition of AskSid, a leading…
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Motorola Solutions today announced it has acquired Calipsa, Inc., a technology leader in cloud-native advanced video analytics based in London, U.K. Calipsa’s scalable platform enables businesses to optimize security with AI-powered…
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Vonage Communications APIs enhance and build improved customer experiences Vonage (Nasdaq: VG), a global leader in cloud communications helping businesses accelerate their digital transformation, is enabling China-based…
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Global survey among marketers finds that brands' top priorities for 2022 are increasing brand awareness, breaking down measurement siloes, developing personalized strategies, and becoming more purpose-driven Nielsen (NYSE: NLSN) released…
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Dan Levin, President, COO and co-founder at ViralGains chats about a few top trends in adtech and the overall digital ad marketplace: ________ Welcome to this MarTech Series chat Dan, tell us about ViralGains and what inspired the…
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Interactive voice experiences are the next stage for marketing and customer service, enabling brands to cater to individual customers’ needs with unprecedented nuance and at an unprecedented scale. Given this vast potential, brands’ success…
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Survey also reveals demand for branded calling, as 82% of US subscribers want more caller information presented before they answer the phone Consumer frustration with robocalls remains high; TNS estimates Americans received…
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Clyde unites product protection, registration and issue resolution to help brands and retailers drive lifetime value and strengthen brand loyalty Clyde, an ownership enrichment company, today announced the launch of its Ownership…
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Acquisition Brings Advanced, AI powered Omnichannel Conversational Engagement Solutions to BFSI Organizations Gupshup, a global leader in conversational engagement, announced today the acquisition of Active.Ai, the leading…
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Mastercard has completed its acquisition of Dynamic Yield from McDonald’s. Dynamic Yield—a state-of-the-art personalization platform and decision engine company—strengthens Mastercard’s suite of consumer engagement and loyalty services that…
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