It is possible to get pessimistic about the state of the planet after reading current climate and weather headlines, but it would be unwise to disregard global scientists' increasingly frantic cautions that there is still grounds for…
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Fortunately, in the UK, it seems that the retail industry is finally emerging on the other side of the pandemic, equipped with powerful technology and ready to start investing in growth again. However, there are still obstacles on the path…
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BrandingUI Enables Design Teams to Create Easy Plug-and-Play Templates for Globally Scalable Marketing Campaigns Santa Cruz Software announced today the launch of their distributed marketing resource portal BrandingUI, which enables…
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In its fourth year, popular performance marketing conference returns "Live" to address "Chaos, Complexity & Change" Tinuiti, the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Meta,…
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Prestigious Certification Affirms Demandbase's Commitment to Security & Compliance Demandbase, the Smarter GTM™ company for B2B brands, today announces it has been ISO 27001:2013 certified by Schellman & Company, LLC. Demandbase…
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Upwave's Brand Effects Using Longitudinal Metrics to Measure Long Term Effect; Currently in Closed Beta Pilot Program Upwave, the leading analytics platform for brand advertising, today unveiled its new Brand Effects module. As a new…
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GumGum, a contextual-first global digital advertising platform, today announced a partnership with Xandr that will give advertisers an accredited cookieless solution that is transparent, effective, and drives results. The combination of…
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Taboola , a global leader in powering recommendations for the open web, helping people discover things they may like, announced growth for its trust portfolio which includes new and existing third party accreditations, as well as content…
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New measurement tool tracks core metrics for brand health continuously while using advanced analytics to provide actionable intelligence for marketers Fuel Cycle Inc., a leading market research cloud for Fortune 500 companies, today…
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Diesel Insights for brands will provide analytics that help marketers plan for advertising on streaming platforms in coordination with traditional channels Diesel Labs, a Content Intelligence company, today announced the launch of…
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80 percent of consumers have purchased products in direct response to social media content Only 13 percent discover new products or brands via traditional TV advertising 98 percent find customer service interactions…
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Highlights from the quarter include launch of The Partnership Economy book, expansion of client portfolio with over 200 new clients, key acquisition, new product innovations, and two c-suite appointments  impact.com, the world’s leading…
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SOCi's Localized Marketing Benchmark Report showcases how 300 multi-location brands perform across channels, with McAlister's Deli, uBreakiFix, Bar Louie, and more leading the pack SOCi, the marketing platform for multi-location brands,…
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VidMob finds that brands have increased number of advertising platforms by 156% and creative outputs by 59% VidMob, the leading platform for Intelligent Creative, today announced that clients are leaning into ad creative as a strategic…
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CEO Bill Leslie Looks Forward to Participation Soli ®, the company that activates corporate sustainability on an individual level to increase brand engagement, has joined Sustainable Brands organization as an Affiliate Member. We at…
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Data from Recurly analyzes current trends on subscription services According to a new U.S. survey conducted by Recurly, the leading subscription management and billing platform, consumers feel more loyal (51%) and tend to…
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GoodTime Introduces the World’s First Meeting Optimization Engine to Remedy Lack of Productivity Valued at $400B Dollars in Time Wasted GoodTime revealed a new corporate brand today, reflecting its vision to deliver smarter meetings and…
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New visual identity reinforces Frontier’s relentless pursuit of betterness for its customers Frontier Communications Parent, Inc. (NASDAQ: FYBR): Marketing Technology News: MarTech Interview with Paul Lewis, CMO at…
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Inpixon Launches New Enterprise Apps Section on its Website to Reflect Inpixon's Broad Solution Set for Large Organizations Inpixon®, the Indoor Intelligence® company, today announced the rebranding of its CXApp products and the launch of…
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The yearly "415 Intra-City Shopping Festival" (the "Festival"), an on-demand shopping spree initiated by JDDJ of Dada Group, has become an effective grasp for offline stores and brands to boost sales and enhance awareness. This year, JDDJ…
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