Advertisers can activate DRAKO's location datasets into Unified ID 2.0's through The Trade Desk platform Location-based marketing and analytics services startup DRAKO has announced its support of Unified ID 2.0 (UID2), an upgraded identity…
Read More...

Funding supports growing demand for behavioral engagement technology Symend, the leader in Behavioral Engagement Technology™, announced that it has raised over US$40 million to further accelerate its growth and global market expansion. The…
Read More...

New integration with HCL Commerce helps online retailers build a better customer experience for a privacy-first world ZineOne, the in-session marketing platform that provides enterprises with real-time behavioral intelligence and…
Read More...

  API Discovery and Threat Monitoring Solution Tokenizes API Data at its Source for Secure Behavioral Analytics, Storage, Compliance and Investigations Neosec, the pioneer in discovering and identifying API threats using behavioral…
Read More...

The SmartBadge enables enhanced organizer insights and attendee engagement as in-person events surge Bizzabo, the Event Experience Operating System (OS), has launched Klik Experiential, wearable onsite technology for flagship events.…
Read More...

Behavioral Study Shows $10/Month Would Maximize Revenue Veylinx, a behavioral research platform, has released the results of new research into social media users' willingness to pay for account verification (aka a "blue check mark").…
Read More...

CELOSPHERE 2022 - Celonis, the global leader in execution management, and Emporix, the leader in composable business commerce, unveiled the Emporix Commerce Execution Platform (CXP). This breakthrough new offer will enable businesses to…
Read More...

Report reveals ~80% of apps with programmatic ads but no detected privacy policy share user location data with advertisers and/or data brokers, and 98% of Apple App Store apps with no detected privacy policy have been "abandoned" (not…
Read More...

Habu, the global innovator in data clean room software, announced a new partnership with Reveal Mobile, the location intelligence and geofencing marketing software company, that will enable Habu to introduce its first clean room for…
Read More...

Accelerating the creation of Behavioral Data Products, and ensuring regulatory compliance, and security Snowplow, the industry leader in Data Creation and behavioral data, has announced the availability of the first of its Data Product…
Read More...

Smarty, a leader in location data intelligence, has been named among Top Workplaces for 2022. A total of 155 businesses were recognized. Smarty ranked 17th of the 76 companies with fewer than 150 employees. The list is based entirely on…
Read More...

Company's Predictive Targeting Technology Strengthens Digital Customer Acquisition Tomi.ai, a predictive analytics platform for marketers powered by machine learning (ML), announced today it joined the Google for Startups Cloud Program.…
Read More...

iStock’s latest VisualGPS research reveals that financial wellness is the top priority for consumers in a post-pandemic world, with half of all respondents signalling they experience financial anxiety. As a result, customers are now looking…
Read More...

Marketing success for beaconsmind AG, a leading SaaS provider in the field of Location-Based Marketing (LBM) & Analytics. beaconsmind has succeeded in winning one of the world's largest pizza chains as a new customer. The company will…
Read More...

Agreement Enables AWS Marketplace Customers an Easier Way to Collect and Operationalize Behavioral Data Snowplow, the industry leader in data creation and behavioral data, announced that customers will be able to find and purchase the…
Read More...

Epicenter Experience is Stagwell Marketing Cloud's 3rd Acquisition in 2022, Adding Mobile and Location Data to its Evolving Data and Insights Stack Stagwell , the challenger network built to transform marketing, has acquired Epicenter…
Read More...

Competition in APAC’s quick-service restaurant (QSR) industry is heating up. According to Technavio, the region’s food-service market is poised to grow to roughly AU$460 billion by 2025. To stand out in the saturated QSR space, it’s…
Read More...

Since location-based marketing (LBA) and advertising have gained popularity in the marketing/advertising world, businesses are continually developing new location-based marketing and ad tactics to pull in prospects. As a result, their…
Read More...

SOCi Inc. and Express Employment Professionals announced the staffing company has selected SOCi as its multi-location marketing platform of record. Through SOCi Social, SOCi Reviews, and most recently, SOCi Listings, the new agreements will…
Read More...

Smarty, a leader in location data intelligence, was named in the 2022 UV50 as one of the Fastest-Growing Companies in Utah Valley. Smarty ranked 22 on the annual list by BusinessQ Magazine with a 3-year growth rate of 142 percent.…
Read More...