Laura Goldberg, CMO at Constant Contact chats about a few marketing practices that can create better brand and business output: _________ Welcome to this MarTech Series chat, Laura, tell us about yourself and more about your role as…
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Combined enterprise value for B2B Marketplaces has been increasing by 3%, and has only seen a 10% drop in venture capital funding, which is significantly lower than other sectors B2B marketplaces performed well despite…
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Jill Ransome, CMO at Jitterbit talks about a few new-age marketing principles that brand marketers should make a priority: __________ Welcome to this MarTech Series chat, Jill, tell us more about your B2B marketing journey and your…
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Intent data leader recognized for its SMB business marketing program, including The Essential Intent Data Guide Bombora, the leading provider of B2B Intent data solutions, is the gold winner for the top small- and medium-sized business…
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Connection+ Delivers the Richest Source of Real-Time B2B2C Linkage Data Including Over a Thousand Attributes at the Business, Professional and Personal Level AnalyticsIQ announced the launch of its business-to-consumer linkage solution,…
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In the marketing mix, a customer’s journey with a brand is quintessential. When we talk about product experience, it is also a customer journey that is taking place within the product itself. The journey initiates with the first login…
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Independent Research Firm reports marketing operating system can deliver 149% ROI by providing customers full-funnel optimization to reduce the manual effort on the hands of B2B marketers Metadata.io, the marketing operating system for…
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Anteriad announced that they have earned the honor of being Certified by Great Place to Work, a prestigious award that is based entirely on what current employees say about their experience working at Anteriad. Great Place to Work is the…
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Creatio has been recognized in the 2022 Gartner Critical Capabilities for B2B Marketing Automation Platforms (MAP) report for its product Marketing Creatio Creatio, a global vendor of one platform to automate workflows and CRM with no-code…
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Goodtal ensures the partners have the most seamless experience fostering a culture of transparency and authentic connections to gain productivity. Goodtal is the world's leading and authentic review, ratings, and selection platform for B2B…
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New integration maximizes efficiency for account-based marketing & sales teams Account-based marketing platform RollWorks, a division of NextRoll, and Outreach, the leading sales execution platform, announced a new integration to…
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Chandran is the latest senior hire for PathFactory in recent months. PathFactory, the leading B2B Content Intelligence Platform, is pleased to announce that seasoned product leader, Venk Chandran, is joining its senior leadership…
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With increasing demand for custom visual products, consumer and B2B businesses are looking to Picsart for Developers’ award-winning APIs Picsart, the world’s leading digital creation platform and a top 20 most downloaded app worldwide,…
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Oktopost, B2B social engagement suite that supports modern data-driven organizations, announced that they have joined the LinkedIn Marketing Partner Program. The LinkedIn Marketing Partner Program is designed to support marketers and…
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Did someone suggest you run a B2B text marketing campaign? The first question you would ask is – is SMS marketing suitable for B2B marketing? B2B works through a different model than B2C. While the B2C model focuses on selling products…
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The continuous innovation in AdTech, PRTech, MarTech and the influence of AI driven features across these segments is changing the game for the global advertisers and marketers. Coupled with this is the increased prominence of facets like…
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Company Founded to Help GTM Revenue Leaders' & Vendors' Go-To-Market and Achieve Efficient Growth GTM Partners, the first data-driven Go-To-Market Analyst firm on a mission to make go-to-market simple, announces its launch. GTM…
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Engage now has end-to-end engagement data from both sides of the relationship; this unlocks a huge amount of potential for targeting and engagement. Engage continues to unlock the power of engagement data to bring truly connected B2B…
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B2B data company’s solutions recognized with Best Feature Set and Best Relationship accolades DemandScience, a global B2B data company that partners with customers to upgrade their sales pipelines, announced that TrustRadius has…
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Frontegg's robust B2B SaaS infrastructure provides a user management platform for the full user journey, from signup to subscription, scaling from hyper-growth startups to enterprise leaders Frontegg, the leading user management platform…
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