The third-party cookie is crumbling. Even as Google opts to delay the cookiepocolypse, one thing is certain — brands need to rethink how they connect with their audiences. Don’t let data depreciation fool you either! As Forrester…
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Data-Driven Performance Marketing Leader Attributes 325% Revenue Growth to Product Innovation for Identity-focused Solutions and Ongoing Data Collaborations Stirista, the leader in data-driven performance marketing…
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With the rate of U.S. inflation reaching 40-year highs, it’s no secret that consumers are feeling the ripple effects of pricing spikes for their essential products. From the grocery store to the gas pump, the reality of the situation is…
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Executive Channel Network (ECN), a world-leading Digital Out of Home (DOOH) office media publisher, today announced its collaboration with BlueZoo, an innovator in OOH audience measurement, to accurately measure opportunities-to-see in…
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GoodFirms, a globally renowned research, ratings, and reviews platform, recently released its new research report, "Scenario Planning - Objectives, Benefits, and Methods of Application". It attempts to identify and analyze the objectives,…
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Dealer Alchemist, the digital advertising operating system for the dealer community, recently announced the Nyle Maxwell family of dealerships have eliminated unnecessary spending, gained transparency into advertising budgets, and increased…
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Scripps Networks is on pace to reach a $100 million run rate in CTV revenue next year, after launching additional streaming channels this fall The E.W. Scripps Company delivered $612 million in revenue and $145 million in segment profit…
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Certification confirms Airbyte meets global standards for confidentiality and integrity of customer data Airbyte, creators of the fastest-growing open-source data integration platform, announced that the company has earned the ISO/IEC…
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Meltwater, a global leader in social and media intelligence, released its comprehensive audience report Birdseye Report: #Foodies on Twitter. As inflation and supply chain disruptions changed how the world eats, foodies Tweeted through…
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Descript announces a partnership with the LinkedIn Creator Accelerator Program to help emerging creators grow their audiences and learn to monetize their content Descript, the simple but powerful tool that makes editing video and…
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Future’s Intelligent Audience Data Platform, Aperture, Wins One Year After Launch AdExchanger has named Aperture, the intelligent audience data platform from digital publishing powerhouse Future Publishing, the Best Publisher First-Party…
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Nielsen expands its measurement coverage, incorporating YouTube, to provide deduplicated cross-platform metrics for campaigns that are served both on TV and Digital. Nielsen announced the incorporation of YouTube measurement for…
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It’s happened before and it might happen again; your marketing ops team scheduled an email for the wrong time or date or with the wrong CTA/link and now you’re wondering what to do to fix the issue. With all the advancement in marketing…
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Bolstering its leadership, Sarah Fruy brings partnership marketing, branding, and demand generation experience and leads Linqia’s rebranding initiative. Linqia, the calm in the chaos of influencer marketing, announced the appointment of…
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Unbabel’s new quiz assesses brands’ emoji knowledge, helping them understand proper use when localizing content to new regions Unbabel, the AI-powered Language Operations (LangOps) platform that helps businesses deliver a…
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85% of general population consider social and political impact when considering brands 39% of Millennials and GenZers want more LGBTQ+ content CX intelligence platform DISQO and Do the WeRQ, a nonprofit increasing LGBTQ+ representation in…
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Podcasts are becoming an increasingly popular way of information-sharing, whether it be for entertainment or education, and they’re a burgeoning channel for businesses to build sales and brand awareness too. Typically composed of a series…
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As VP of Digital Audiences, Jordan plans to continue to grow the foundation for Webbula’s competitive Programmatic Product. The Data Solutions Experts are thrilled to welcome Jordan Feivelson, advertising industry veteran, to…
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TheSoul's Executive Producer Anastasiia Vinogradova Promoted to Chief Creative Officer TheSoul Publishing, the award-winning digital studio that entertains and engages through original and fun content for a global audience, announces that…
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The 100% YoY Increase Driven by Unique Audiences, Innovative Home Screen Advertising, Expanded Library of Free Programming VIZIO announced it has concluded its upfront season with more than $200 million in direct advertising…
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