Advertising Trends

Carbon management firm joins with media supply chain data company to make advertising the first entirely carbon neutral industry. Scope3 has selected Carbon Direct to build, procure, and manage a central portfolio of high-quality carbon…
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R3, a global independent marketing consultancy, announced that it has acquired the advertising intelligence platform Adbrands.net (Adbrands). Established in 1998, Adbrands assesses more than 1,000 leading advertisers, brands and…
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Integrated omnichannel planning and activation meets real-time brand measurement and optimization Quantcast, a global advertising technology company, announced the launch of a suite of new solutions for digital marketers who demand more…
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Comscore, iSpot, Nielsen, Innovid and VideoAmp Among Initial Providers Certified by Magnite Magnite , the world’s largest independent sell-side advertising platform, announced it has certified Comscore, iSpot, Nielsen, Innovid, and…
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AdTheorent/Harris Poll Survey Data Shows That the Majority of Travelers Use Their Digital Devices to Research and Book Travel and that Advanced, Tech-Forward Approaches to Advertising Creative Have High Success at Driving Consumer Actions…
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Partnership optimizes marketer’s Apple Search Ads campaigns Search Ads Maven powered by Kochava, the leading Apple Search Ads (ASA) campaign management platform, and Machine Advertising, the market leader in always-on incremental…
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The partnership extends advertisers’ ability to harness the power of contextual signals across privacy-first inventory Yieldmo, a leading advertising technology company that operates a Smart Exchange for buyers and sellers, announced its…
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Magnite technology will be the access point for programmatic buyers Magnite , the world’s largest independent sell-side advertising platform, announced it has been selected to extend programmatic automation to DIRECTV’s traditional…
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Emodo Audiences, verified by Three UK, uses operator data to verify data accuracy and improve audience segmentation in real time, preventing wasted ad spend and improving quality Emodo, an Ericsson company providing high-impact audience,…
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I’ve led my company through two major rebrands in two years. Each were dramatically different. While it might make sense to create a completely new name and brand treatment including colors, logo and website design, other times, a brand…
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Data Canvas is a Feature for Agencies Available in the Basis Media Automation Platform that Can Reduce Manual Tasks Needed for Building and Sharing Client Dashboards and Reports Basis Technologies , a leading provider of cloud-based…
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The company’s proprietary technology, the Creative Genome, uses AI and machine learning to build the best creative teams for each unique project and campaign Togetherr, a new platform for building world-class creative teams and connecting…
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The latest appointment follows a spate of new hires at the Copenhagen-based in-email advertising disruptor Award-winning email ad server and SSP Passendo has appointed Harry Charalambous as Head of Demand & International Growth to help…
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Pacvue today announced that it has partnered with Albertsons Media Collective, the retail media arm for Albertsons Companies, to expand access to on-site advertising. Pacvue, a marketplace advertising platform, announced that it has…
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Gaurav Chand, Chief Marketing Officer at Cognizant chats about the need for more connected experiences and what B2B marketers need to do to drive this marketplace demand: _______ Welcome to this MarTech Series chat Gaurav, tell us about…
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Mediaocean, the mission-critical platform for omnichannel advertising, announced that it has acquired Drishyam AI, a software company that automates the process of identifying the content of ads, interpreting their meaning, and optimizing…
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Across entire businesses, decisions are constantly being made. From huge strategic plans to hiring the new intern, the problem of choice and having to find solutions is one we constantly face in the modern world. This also applies to your…
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Marketo has been aiming for the greatest values over the past 5 years to strengthen its position and take advantage of the absolute mastery of modern Digital Marketing. With four main values of marketing, Marketo has shown great knowledge…
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Most marketers are familiar with the affiliate marketing model, which involves either an individual or a company earning commissions from the process of promoting the product or service of an advertiser. Affiliate marketing is having its…
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Why should marketers care more about video advertising and about having a stronger video-based social media marketing plan? The power of video marketing and video advertising has been growing through the years. With the introduction of…
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